Indigo aficionado Nathan Bogle courts utilitarianism with Double Eleven, his new line of conscientious denim made in L.A. from premium dead-stock textiles.
On the surface, Nathan Bogle’s latest move sounds familiar: Seasoned creative seeks new inspiration out west. But the British Rag & Bone co-founder—who just launched Double Eleven, a new men’s denim line made entirely in Downtown L.A.—has brought some revolutionary ideas to his venture that quietly upend many apparel industry norms. With an eye on sustainability, he’s helping to transform the way clothes are manufactured.
Bogle logged 18 years in New York before relocating to Venice a year and a half ago. There, he’s found a pace “more suitable to incubating ideas.” Inspired by utility schemes, the populist British manufacturing programs launched during World War II, Bogle sought out ways to minimize the carbon footprint of each garment without compromising quality or accessibility. He tweaked every aspect of production, from fabrics (locally reclaimed Japanese-, Italian- or U.S.-made textiles) to washing (the minimal amount needed only to remove shrinkage), to shipping (in a tube via rail and truck rather than air wherever possible). Everything is done within a 15-mile radius. “The world doesn’t need another clothing brand,” he says, “but I think there’s room for something thoughtfully created, that’s about living within our means and making use of what we already have.”
Initially, Double Eleven is offering men’s jeans in two fits—slim and straight leg—with limited runs and at an attainable price: $125. Bogle plans to introduce outerwear, shirts, knits and womenswear, too. “But I want to keep it simple,” he adds. doubleeleven.co. • ELIZABETH VARNELL
Edited by Alison Edmond.