C For Men

prada selection of customizable oxfords.
giorgio armani made to measure, price upon request. PHOTO: courtesy of giorgio armani.
gucci diy service, price upon request. PHOTO: Courtesy of Gucci.
dior homme shirts, from $800, and suits, from $4,400. PHOTO: Paul Wetherell.

Personal Touch

by slh

Top fashion brands are leaving the designer details to you.


This month, Prada invites you to create the oxfords of your dreams at two four-day pop-ups in Southern California. Customize the signature Micro Sole lace-ups from nine single-tone colors, 12 three-tone styles, and two camouflage options in classic spazzolato leather, crocodile and denim. And don’t forget the sole—choose from the classic Micro sole, Micro-cord sole or wrap it in textured rubber. Of course, your pair is not complete without your initials stamped in gold on the insole. Oct. 13-16, South Coast Plaza, 3333 Bristol St., #2626, C.M., 714-338-2200; Oct. 20-23, Prada Beverly Hills, 343 N. Rodeo Dr., B.H., 310-278-8661. prada.com


Come November, the fantastical arsenal of the Gucci lexicon (think king-snake, tiger and floral motifs galore) is at your disposal. The Rodeo Drive boutique will offer the new Gucci DIY service, which lets clients personalize tailored menswear, unisex jackets and shoes with special colors and silk linings, but also embroidery and patches. Go as subtle as an embroidered bee on a shirt cuff, or as bold as a king-snake patch on the back of a Japanese denim jacket. 347 N. Rodeo Dr., B.H., 310-278-3451.  gucci.com


If you’ve ever envied the streamlined perfection that is Channing Tatum in a tux, look no further than Dior Homme’s Demi-Mesure service, which offers 200 suit fabrics and more than 160 shirting choices from the French house to create a bespoke suit fit for the red carpet. Each one is crafted entirely by a single tailor in Paris in five to eight weeks, shipped back to L.A. for a second fitting, and delivered the next week. 315 N. Rodeo Dr., B.H., 310-247-8003.  dior.com 


Creating a pair of custom shoes online is no longer reserved to the realm of Nike Prestos—Salvatore Ferragamo Tramezza Made to Order offers the same easy process for their handcrafted footwear in stores and online via a special website that lets you tinker with three classic styles (Oxford, Monkstrap and Monkstrap Boot) in five materials and 30 colors, plus custom finishes and personalized lettering on the sole. $1,500-$13,500. tramezza.ferragamo.com


This summer, Giorgio Armani moved from Post Street to Grant Avenue into new digs designed by Armani himself (along with his team of architects), featuring a neutral palette, metal fixtures and platinum finishes inspired by the Milan flagship. With the new spot comes an entire floor for men, including a Made-to-Measure service offering clients custom tailoring of classic Armani silhouettes, from ties to tails, crafted by hand in six to eight weeks. 166 Grant Ave., S.F., 415-434-2500. armani.com

Written by Schuyler Bailey.